![]() ![]() ![]() ![]() Hypebeast: Can you share a bit about the references present in this sneaker?įelipe Matayoshi: The shoe was conceived to be an everyday item, and the public will notice that it resonates with the entire five-year journey of Pace. ![]() I was pleasantly surprised by the patience they displayed throughout the process, recognizing the significance of “The BRismo” to Pace and delivering a shoe with every detail we had dreamed of. To be honest, I’ve practically memorized the path between my office and ASICS’ because of all the alignment meetings we’ve had to achieve what the public will now have access to. They opened up all their resources, allowing my team and me to fully realize our creative vision. We gained access to a wealth of materials and technologies from ASICS’ extensive portfolio. Hypebeast: How was the experience of working with their team?įelipe Matayoshi: The experience has been truly transformative. It is never easy to work with a brand that you are passionate about, right? Working with a colossal brand deeply rooted in a cultural heritage that I admire and find inspiring gave me the confidence to take on a challenge that I knew wouldn’t be easy. When we received the invitation from the ASICS team to work on the GEL-QUANTUM 360 VII, the response was an immediate and resounding yes. Hypebeast: Tell us a bit about your connection with ASICS?įelipe Matayoshi: My connection with ASICS happened completely organically. This fusion of elements exemplifies the evolving nature of fashion and the harmonious coalescence of cultural influences that fuel creativity in today’s world. The imagery transports us to the anime universe of the 2000s, illustrating how anime, manga, tokusatsu, and J-horror can seamlessly coexist with technologically advanced, futuristic, and sports-inspired sneakers. This blend is found not only in its timeless sneaker designs but also in the fresh concepts it continues to introduce. His involvement perfectly encapsulates the current zeitgeist shared by both brands.ĪSICS’ SPORTSTYLE category has been progressively capturing the attention of Generation Z, thanks to its adept balancing act between cutting-edge technology and a nostalgic vibe. The campaign’s leading figure is Trapper Teto, one of the prominent names in this new generation of music, representing an emerging movement that was digitally born outside the traditional release channels in Brazil. In 2017, Felipe Matayoshi founded Pace, a brand with values deeply rooted in its motto, “Brazilian Okinawan Memento,” emphasizing to the public its genuine family connection with Japan as one of the primary motivations for the brand’s inception.Deeply connected with the japanese heritage motto part of ASICS culture “Sound Mind, Sound Body” that resonates with both roots and legacy. The Hypebeast team had a conversation with Felipe Matayoshi, Founder and Creative Director of Pace, about the inspirations, the creative process, and also the launch campaign of what marks the first global collaboration for one of the leading brands in Latin America.īrazil, known for hosting the largest community of Japanese immigrants outside of Japan, has seen this cultural exchange influence its local culture for decades. What had been speculated for several months has just become official: the Brazilian streetwear brand PACE, in collaboration with ASICS Sportstyle, has developed a limited edition of the GEL-QUANTUM 360 VII silhouette. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |